Ideally, you want to be ready to offer your product / service as soon as its development stage has been completed. We help you to take care of everything you need to go out to serve your market, on the day you are ready.
If you have a product / service almost ready, but have not yet prepared and organized the way through which you will deliver it, you are a perfect candidate for this program.
If you only have an idea and not yet started on your development, then it really depends. The program may support you in the development stage, but it will mostly help you to put enough thought into your startup so that you understand it, and can convey it to others perfectly. Thinking-things-through can be helpful, and we aim to help you with this skill. The program then, could still be of benefit to you.